Pebble
Making everyday banking feel calm — 7 steps to send money became 3.
+46%daily active users
Aarav Shah — UI / UX Designer
(UI / UX Designer)
Pune, India — working worldwide
8+ yrs · 45 products · 12M users
(01) — Selected work
Case studies
Lumen
Giving clinicians their mornings back with a task-first dashboard.
−52%support tickets
Kartly
A checkout with nothing in the way — one adaptive page, UPI first.
+38%checkout conversion
Orbit
One system, nine products — shipping twice as fast with fewer bugs.
2×faster shipping
(02) — Process
The journey I design
Every project follows the user — from first question to measured outcome. Scroll to walk the path.
01
Understand
Interviews, analytics and stakeholder maps.
02
Define
Journey maps, one sharp problem, the metric to move.
03
Design
User flows, wireframes, then pixel-perfect UI.
04
Validate
Prototypes and usability tests with real people.
05
Measure
Ship, A/B test, track the outcome, iterate.
user interviews
usability tests
products shipped
avg. conversion lift
(03) — Toolbox
Tools change.
Thinking doesn't. I pick whatever helps the team learn fastest. Grab & throw them ↓
User researchFigmaUI designMazeUsability testingDovetailMiroPrototypingFramerProtoPieVisual designHotjarWireframingAccessibilityNotionA/B testingInteraction designAmplitudeDesign systemsFigJam
(04) — Voices
01 / 03
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(05) — About
I studied interaction design, then spent eight years crafting interfaces that look beautiful and feel effortless.
2023—NowLead UI/UX DesignerNimbus Labs
2021—23Senior UI/UX DesignerPebble Finance
2019—21UI/UX DesignerKartly
2014—18B.Des, Interaction DesignNational design school
CertifiedNN/g UX · Google UX2020—22
(06) — Contact
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