My Meta + Google ads work
5.2x
ROAS, up from 1.6x. Monthly revenue went from ₹6L to ₹31L.
I make brands impossible to scroll past. For 8+ years I've planned, launched and scaled campaigns across paid social, search and content — creative up front, numbers behind it. Now looking for my next big challenge.
riya.grows
Tap sides · hold to pause
Experience
0+ yrs
in digital marketing, since 2018
Ad spend managed
₹0Cr+
at a 4.8x average ROAS
Brands grown
0+
D2C, fintech, SaaS & local
Certifications
0
Google, Meta, HubSpot & more
01My skills
Six things I'm great at
Drag the top card away (or use the buttons) to flip through what I bring to a team.
01 / 06
01 / 06
SEO & Organic
Technical fixes, keyword strategy and content that climbs to page one — and stays there.
- Technical audit & fixes
- Keyword & topic clusters
- Digital PR & links
My typical win: +180% organic in 6 months
02 / 06
Paid Social
Meta, Instagram & LinkedIn campaigns with a creative-testing engine that finds winners fast.
- Account structure
- UGC & creative testing
- Retargeting funnels
My typical win: 2–3x ROAS in 90 days
03 / 06
Search Ads
Google Search, Shopping & Performance Max — built around profit, not just clicks.
- Search & Shopping
- Performance Max
- Bid & budget strategy
My typical win: −35% cost per acquisition
04 / 06
Content & Reels
Short-form video, carousels and blog content people actually stop for, share and save.
- Content calendars
- Reels scripts & hooks
- Creator collabs
My typical win: 10x reach in a quarter
05 / 06
Email & CRM
Welcome, cart and win-back flows that quietly print money while you sleep.
- Lifecycle automation
- Newsletters
- WhatsApp campaigns
My typical win: 25–30% of revenue from owned channels
06 / 06
Analytics & CRO
Clean GA4 tracking, live dashboards and A/B tests that turn the same traffic into more sales.
- GA4 & tag setup
- Looker Studio dashboards
- A/B testing
My typical win: +20–40% conversion rate
02My work
Before vs after
My favourite project · Kaya Organics
From ₹6L to ₹31L monthly revenue in five months
A D2C skincare brand was burning money on ads that didn't convert. As lead marketer, I rebuilt the account, directed 40+ UGC creatives and set up a post-purchase email flow.
- ROAS
- 1.6x → 5.2x
- CPA
- −58%
- Repeat buyers
- +31%
After
₹31L/month
Before
₹6L/month
Urban Trail · Outdoor e-com
+418%
organic traffic in 9 months from a 60-article trail-guide hub.
FinNest · Fintech app
−46%
cost per install while scaling to 2.4 lakh installs.
Brewhaus Café · F&B
9.2M
Reels reach in one quarter with local creators.
Loom & Thread · Fashion
31%
of total revenue now comes from email & WhatsApp flows.
EduSpark · B2B edtech
1,200
sales-qualified leads from LinkedIn in six months.
PawPal · Pet care
#1
for 38 high-intent keywords, including “dog food online”.
03How I work
My process. No fluff.
- 01DigWeek 1
Audit your accounts, analytics, competitors and customers. Find the leaks.
- 02PlanWeek 2
A 90-day growth plan with channels, budgets, creative angles and clear KPIs.
- 03LaunchWeek 3–4
Campaigns, content and tracking go live. Fast tests, quick learnings.
- 04ScaleMonth 2+
Double down on winners, cut the losers and report weekly in plain English.
04My toolkit
Press a key
Click a key — or type the letter on your keyboard — to see how I use each tool.
Key · Q
Google Ads
Search, Shopping & Performance Max for 20+ brands. ₹15Cr+ managed.
Mastery95%
05About me
Here's my receipt
Riya Malhotra
Digital marketer · Pune, India
I wrote my first blog post for a tiny agency in 2018 — and got hooked the day it hit page one of Google. Eight years later I lead growth for 22 D2C brands.
Half creative, half spreadsheet: I believe every rupee of ad spend should have a job (and a performance review).
- ☕ Runs on filter coffee
- 🗣️ English, Hindi, Marathi
- 🎓 Mentors junior marketers
- ✍️ Writes a growth newsletter
★ RIYA MALHOTRA ★
CAREER RECEIPT
PUNE, INDIA · OPEN 24/7 (ALMOST)
HEAD OF GROWTHNimbus Collective · 2023–now4.8X ROAS
PERFORMANCE MKTG MANAGERKartly · 2021–2023−38% CAC
SEO & CONTENT LEADWordsmith Media · 2019–202115X TRAFFIC
DIGITAL MKTG EXECUTIVEBrightAds · 2018–201940 LAUNCHES
EDUCATION
MBA, MARKETINGInstitute of Management Studies2016–18
BBAState University2013–16
CERTIFICATIONS
GOOGLE ADS SEARCH✓
META MEDIA BUYER✓
HUBSPOT INBOUND✓
GA4 CERTIFIED✓
AD SPEND MANAGED₹40CR+
BRANDS GROWN60+
TOTAL8 YRS OF GROWTH
THANK YOU FOR SCROLLING
PLEASE COME AGAIN ☺
06Recommendations
What people say about me
Clients, managers and teammates — straight from the group chat.
4.9★★★★★from 60+ clients & colleagues
Riya fan club 😄Ananya, Priya, Karan, Meera, you
Ananya · Founder, Kaya Organics
Hiring Riya was the best decision we made last year. ROAS went from 1.6x to 5.2x 🤯
Aww thank you! Your team made testing easy 😊
Priya · My manager at Kartly
Rare mix of creative instinct and serious analytics. Cut our CAC by 38% and mentored half the team.
Karan · Teammate
Best person to brainstorm hooks with. Also builds the cleanest dashboards I've seen 📊
Meera · CMO, Urban Trail
Took us from page five to #1 for “trail running shoes” 🏔️ Would hire again in a heartbeat.
You're all too kind. Who's next? 🚀
07Hire me
Let's work together
Hiring, freelance or just a chat about marketing? Pick a 20-minute slot and I'll send the invite.